期刊论文

中文

包装工程

1001-3563

2020

41

2

287-290

10.19554/j.cnki.1001-3563.2020.02.045

本校为第一机构

目的探析插画在包装设计中所展现的情感魅力及其重点应用策略。方法以插画艺术的概念及艺术渊源为起点,结合插画所承载的情感因素及艺术魅力所带给包装设计的视觉信息的传递、多样化的表现手法、丰富的装饰性以及商业价值的转换等优势,分别从表现形式、创作手法、情感共通、品牌塑造等方面探讨其独特的应用形式及案例,并对之后包装设计中的插画应用方向及策略进行总体性探讨,对设计人员的设计思路进行当下梳理和未来指引。结论将插画艺术所承载的艺术价值与情感魅力进行最大化释放,赋予包装设计更加独特的表现形式与法则,可在展现产品价值的基础上给人以极大的舒适感,并借助由此而生的信赖感激发...

The work aims to explore the emotional charm of illustration in packaging design and its key application strategies. With the concept of the illustration artwork and art origin as a starting point and combined with the emotional factors carried by illustration and the advantages of visual information transmission, diversified expression methods, rich decoration and commercial value conversion brought by artistic charm, the unique application forms and cases of illustrations were discussed from the aspects of expression forms, creation methods, ...