期刊论文

中文

武汉科技大学学报(社会科学版)

1009-3699

2002

4

4

61-64

10.3969/j.issn.1009-3699.2002.04.016

本校为第一机构

良好的大学形象是大学最宝贵的无形资产,是大学面向市场、面向未来、面向世界的"利器".本文从大学形象与大学精神的关系入手,阐述了大学整体形象、大学领导形象、大学师生形象、大学学术形象和大学公共媒介形象.提出了在市场经济条件下必须用与众不同的方法和内容来塑造大学形象.

This paper proceeds from the relationship between university image and university spirit and discusses the image of university as a whole, of university leadership, of university staff and students, of university academic research and of university in public media. It proposes that unique methods and contents must be employed for the moulding of university image, and a good university image is the most precious intangible assets and the 'knock out' w...