期刊论文

中文

武汉轻工大学学报

2095-7386

2003

22

4

80-82

10.3969/j.issn.1009-4881.2003.04.026

本校为第一机构

良好的企业形象是竞争取胜的利器,内部公关是塑造良好企业形象的根本手段.本文阐述了企业内部公关对塑造良好企业形象的重要意义,探讨了实施内部公关的主要途径.

A good enterprise image is an efficient instrument for an enterprise in competition . Enterprise interior public relations are a basic way to create a good enterprise image. This articled analyze the importance of enterprise interior public relations to create a good enterprise image, probe the main way to carry out ...