期刊论文

中文

武汉轻工大学学报

2095-7386

2011

30

1

102-105

10.3969/j.issn.1009-4881.2011.01.026

本校为第一机构

信息技术的迅猛发展开创了电子商务的新时代,旅行社开展电子商务具有巨大的发展空间。由于我国旅行社产品开发设计观念落后,导致旅游产品设计粗糙和开发粗放,产品缺乏个性,严重制约了旅行社的发展。针对这些问题,采用归纳和系统分析的方法,分析了我国旅行社利用互联网创新旅游产品的必要性及存在的问题,并提出了相应的策略。最后建议,我国旅行社应充分认识到信息技术的重要性,采取相应的措施,利用互联网不断完善及创新其旅游产品,就能不断增强自己的国际竞争力,从而得到健康持续的发展。

The rapid development of the information technology has opened up a new era of electronic commerce,so there is a great space for travel agencies of our country to carry out the e-commerce.Because the concepts of development and design lag behind,tourism products are coarse,lacking personalities,and have restricted the development of China＇s travel agencies seriously.Aiming at these problems,this paper adopts the methods of induction and systematical analysis,and has analyzed the necessities and existing problems for China＇s travel agencies to...