期刊论文

Empirical study on the marketing of Hubei province＇s agricultural products from the angle of rural tourism

中文

武汉轻工大学学报

2095-7386

2014

04

93-97

10.3969/j.issn.2095-7386.2014.04.020

湖北省教育厅人文社科重点项目(14D040)；

本校为第一机构

以乡村旅游为平台进行农产品营销,有助于降低农产品的成本,增加农产品的附加值,带动农村相关产业的发展和进一步调整农村的产业结构,寻求"三农"问题的解决的新途径。本文通过对湖北省乡村旅游中农产品营销开展问卷调查所收集的数据进行统计分析,并对统计结果进行描述和分析,找出了其中存在的一些问题,提出了适合在乡村旅游背景下销售农产品的创新策略。

Taking the rural tourism as a platform for the marketing of agricultural products helps to reduce the cost of agricultural products, increas the added value of agricultural products, promote the development of related indus- tries and further adjust the industrial structure in rural areas, seek a new way to solve the ＂three rural＂ problems. Through a questionnaire survey on the marketing of Hubei Province＇ s agricultural products, this paper has conduc- ted a statistical analysis for the collected data and found some corresponding problems, ...