期刊论文

Research on development patterns and countermeasures of sports industry and tourism industry convergence from the perspective of the whole value chain

中文

武汉轻工大学学报

2095-7386

2015

4

86-91

10.3969/j.issn.2095-7386.2015.04.021

2014年国家体育总局体育哲学社会科学研究项目（2074SS14105）；

本校为第一机构

当前世界经济呈现出明显的产业融合化发展趋势,作为现代服务业的重要组成部分,体育产业与旅游产业的融合发展亦是大势所趋。在阐释体育产业与旅游产业融合全价值链内涵的基础上,探讨了价值依附型、价值联接型和价值集成型三种融合模式,并提出了促进两大产业融合可持续发展的若干对策建议。

The industry convergence is an inevitable development trend of the world economy during the present pe -riod.As the important part of modern service industry , sports industry and tourism industry convergence is very necessary .Based on interpretation about the whole value chain of sports industry and tourism industry convergence , this article discusses the value-binding development pattern , the value-linking development pattern and the value-integration development pattern of the two industries convergence , and puts some countermeasures which may pro-mote sustain...