期刊论文

The study on the marketing of rural tourism products from the angle of internet+

中文

武汉轻工大学学报

2095-7386

2017

36

04

72-76

10.3969/j.issn.2095-7386.2017.04.014

本校为第一机构

随着互联网的发展及国家政策的大力支持,网络技术已经广泛运用到了各行各业,互联网与乡村旅游营销的结合是一种新型的营销模式,为乡村旅游产品营销创新开拓了新的途径。笔者通过对"互联网+"乡村旅游的调查问卷结果进行归纳分析,从中找出互联网营销乡村旅游产品存在的问题,并提出相应的互联网营销乡村旅游产品的策略。

Along with the development of the Internet,the network technology is applied to all walks of life coupled with the support of national policy.The combination of the Internet and rural tourism is a kind of new marketing model,which has opened a new way for the rural tourism product marketing.This paper has analyzed the questionnaire to find out existing problems,and puts forward the corresponding ma...