With the development of domestic economy and tourism industry,along with the popularization of Internet technology in hotel industry,the development rate of economic chain hotel has also greatly increased,and their market competition is becoming fierce.As a representative of the economic chain hotels,7 Days Inn is facing severe challenges,but it is also full of unlimited development opportunities.Based on the investigation of the development status of 7 Days Inn and its performance in various mobile Internet channels,this paper has analyzed its problems existing in the new media marketing,and ...