Generation Z,born between 1995 and 2009,is a generation influenced by the internet.This arti-cle explores new ideas for agricultural product packaging design based on the emotional needs of Generation Z.Firstly,it analyzes the characteristics and consumption behavior of Generation Z,and explores the im-pact of agricultural product packaging design on their consumption behavior.Secondly,through case stud-ies,it analyzes the emotional needs of Generation Z consumers from the surface and core of agricultural product packaging design.Finally,it develops strategic agricultural product packaging bas...
