期刊论文

Transformation of chocolate packaging design driven by individual consumption

中文

武汉轻工大学学报

2095-7386

2023

42

01

114-119

10.3969/j.issn.2095-7386.2023.01.017

湖北省教育厅哲学社会科学研究项目(21Y121)。

本校为第一机构

随着消费结构与消费需求的变化，新生代群体的消费行为呈现出个性化需求服务、注重感官体验的新趋向，也为巧克力包装的发展带来了新变化与挑战。在当下个性化消费的社会场景下，分析了巧克力包装在审美形象、社交价值与文化体验方面的表现特征，面对不同人群的差异化需求，在结合巧克力包装特征表现的基础上，进一步提出适应个性化需求的匹配性设计、数字媒体艺术与交互技术的整合应用以及关注健康需求的电子营养标签设计的转型设计路径，以更好地提升巧克力的包装附价值。

With the change of consumption structure and demand,the consumption behavior of the new generation of groups shows a new trend of personalized demand service and focus on sensory experience,which also brings new changes and challenges to the development of chocolate pac...MORE With the change of consumption structure and demand,the consumption behavior of the new generation of groups shows a new trend of personalized demand service and focus on sensory experience,which also brings new changes and challenges to the development of chocolate packaging.In the current social scene of personalized c...