13th Five-Year Plan for the Development of Philosophy and Social Sciences in Guangzhou in 2020; Research on the Influence Mechanism of Physical Consumption and Experience Consumption on Happiness of Residents in Guangzhou [2020GZGJ210]; 2021 Huashang College School-level Quality Engineering [HS2021ZLGC01]; tutor-based scientific research of Guangzhou Huashang College in 2021 [2021HSDS31]; Innovative talent projects in ordinary universities in Guangdong Province [2017QWNCX211]
机构署名：
本校为第一机构
摘要：
This study introduces the self-construction methods of consumers and the tendency characteristics of experiential purchase to study the effects of physical purchase and experiential purchase on wellbeing. The dependent self-builders obtain higher happiness from experiential purchase; however, the independent self-builders get higher happiness from physical purchase. Furthermore, consumers with a high purchase experience get higher happiness from experiential purchase. Consumers with high material consumption tendency get significantly higher ha...
