This paper is the report of a meeting that gathered many of the UK's most senior animal scientists with representatives of the farming industry, consumer groups, animal welfare groups, and environmentalists. There was strong consensus that the current economic structure of agriculture cannot adequately address major issues of concern to society: farm incomes, food security and safety, the needs of developing countries, animal welfare, and the environment. This economic structure is based primarily on competition between producers and between retailers, driving food prices down, combined with e...