Based on dynamic capabilities theory and complexity theory, the research model of “Capability-Quality-Performance” was constructed, and an empirical analysis was conducted on 327 companies, to explore the impact path and antecedent configuration effect of new service development(NSD) performance. The research finds that: big data analytics(BDA) capability can indirectly affect NSD performance. Decision effectiveness and decision efficiency play a complete intermediary role between BDA capability and NSD performance. The enterprise analytics c...