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A study of data mining technology in customer relations management

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成果类型:
期刊论文、会议论文
作者:
Jin Li
通讯作者:
Li, J.(1714064990@qq.com)
作者机构:
[Li J.] School of Civil Engineering and Architecture, Wuhan Polytechnic University, Wuhan, China
语种:
英文
关键词:
Business decision supports;Business management;Customer data;Customer relations;Customer relations management;Data mining technology;Technical support;Business decision supports;Business management;Customer data;Customer relations;Customer relations management;Data mining technology;Technical support;Cybernetics;Data mining;Decision support systems;Information science;Public relations;Cybernetics;Data mining;Decision support systems;Information science;Life cycle;Management;Public relations;Sales;Management;Decision making
期刊:
Lecture Notes in Electrical Engineering
ISSN:
1876-1100
年:
2014
卷:
163 LNEE
页码:
735-740
会议名称:
2012 International Conference on Cybernetics and Informatics, ICCI 2012
会议时间:
21 September 2012 through 23 September 2012
会议地点:
Chongqing
ISBN:
9781461438717
机构署名:
本校为第一机构
院系归属:
土木工程与建筑学院
摘要:
This article has analyzed the customer relations management, the data mining technology, as well as based on the customer life cycle; the data mining performs in the customer relations management's application to introduce and the analysis separately. The data mining may help the enterprise in the customer relations management's application in the magnanimous customer data to discover that the valuable knowledge and the pattern, become meet the enterprise need, provides the effective business decision support for the enterprise The customer rel...

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