In view of the dual role of tourists as both consumers and producers, this paper builds the utility function of tourists based on the social welfare fimction, and inhibits the social identity variable to establish extended model for evaluating the utility of tourists＇ carbon consumption, so as to analysis the affections of ＂low carbon tourists＂ social identity on tourists＇ behavioral decision making under remote situation. In the model, the affection of ＂low carbon tourists＂ social identity is described by ＂sense of identity （a）＂ and ...
