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Study on the Internet plus Marketing Rural Tourism Products

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成果类型:
会议论文
作者:
Cheng, Cong-xi*;Jiang, Lu;Chen, Tong-min;Pan, Zhen-xing;Hu, Jia-qi
通讯作者:
Cheng, Cong-xi
作者机构:
[Chen, Tong-min; Hu, Jia-qi; Cheng, Cong-xi; Pan, Zhen-xing; Jiang, Lu] Wuhan Polytech Univ, Sch Econ & Management, Wuhan, Hubei, Peoples R China.
通讯机构:
[Cheng, Cong-xi] W
Wuhan Polytech Univ, Sch Econ & Management, Wuhan, Hubei, Peoples R China.
语种:
英文
关键词:
Internet;Rural tourism products;Marketing;Strategy
期刊:
2018 INTERNATIONAL CONFERENCE ON COMPUTER, COMMUNICATION AND NETWORK TECHNOLOGY (CCNT 2018)
ISSN:
2475-8841
年:
2018
卷:
291
页码:
575-580
会议名称:
International Conference on Computer, Communication and Network Technology (CCNT)
会议论文集名称:
DEStech Transactions on Computer Science and Engineering
会议时间:
JUN 29-30, 2018
会议地点:
Wuzhen, PEOPLES R CHINA
会议主办单位:
[Cheng, Cong-xi;Jiang, Lu;Chen, Tong-min;Pan, Zhen-xing;Hu, Jia-qi] Wuhan Polytech Univ, Sch Econ & Management, Wuhan, Hubei, Peoples R China.
出版地:
439 DUKE STREET, LANCASTER, PA 17602-4967 USA
出版者:
DESTECH PUBLICATIONS, INC
ISBN:
978-1-6059-5561-2
机构署名:
本校为第一且通讯机构
院系归属:
经济学院
摘要:
With the rapid development of Internet technology, the state supports greatly to apply the Internet technology to the various walks of life. The combination of the Internet + the marketing of rural tourism products is a new kind of marketing model, opening a new way for the marketing innovation of rural tourism products. Through analyzing the questionnaire results of the Internet + the marketing of rural tourism products, this paper has found out some existing related prob...

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