The semiotic landscape serves as a matrix in which cultural codes and historical values are expressed through symbolic forms. Applying Lefebvre’s theory of social space as the analytical framework and drawing on interviews with local residents, this study examines how the semiotic landscape of the former Russian concession in Hankow, Wuhan, integrates linguistic, cultural, political and historical elements to transform the area’s identity, reshaping it from an ‘occupied region’ to a popular cultural attraction. The findings reveal that the ...