期刊论文

中文

运筹与管理

1007-3221

2024

33

04

181-187

10.12005/orms.2024.0130

本校为其他机构

联合减排被广泛应用于低碳供应链实践中,其包含制造商的减排和零售商的广告营销活动.本文以一个制造商和一个零售商组成的双渠道低碳供应链为研究对象,假设不确定的动态市场需求受产品减排量和零售商低碳广告宣传的动态影响,扩展了需求模型;主要研究结果表明:(1)联合减排策略在双渠道供应链中起到了积极的作用,使得其成员和整体的利润不断攀升;(2)战略联盟为最佳策略,实现了低碳供应链的Pareto最优;同时,在一定条件下,合作广告与减排成本分担契约比合作广告契约更加有效,当消费者对直销渠道以及低碳产品的偏好越强烈,供应链成员采用合作契约的可能性就越大;(3)批发价格以及消费者的渠道忠诚度对...

As the quality of the environment decreases,enterprises and consumers'awareness of environmental protection constantly improves.More and more enterprises begin to increase their investment in carbon emission reduction and attract environmentally friendly consumers to buy low-carbon products through advertising.The results can provide a theoretical basis for the joint emission strategy of supply chain members in a low-carbon environment. In this paper,a dual-channel low-carbon supply chain composed of a manufacturer and a retailer is taken as a research object.Firstly,an uncertain market deman...