期刊论文

Inheritance and Utilization of Intangible Cultural Heritage Yangxin Cloth Sticker

中文

湖北理工学院学报(人文社会科学版)

2095-4662

2020

37

2

76-81

10.3969/j.ISSN.2095-4662.2020.02.014

本校为第一机构

随着社会发展和人民生活水平的提高,市场中的文化产品品类多样,但饱含珍贵传统文化价值的手工艺非物质文化遗产,却在文化市场中多次碰壁,阳新布贴就是其中一个。阳新布贴因其保护机制不够完善、产品发展规划不合理、缺乏专业人才和普遍的保护意识,无法在市场中满足消费者需求;但一味的迎合市场对阳新布贴进行改造创新,势必会破坏阳新布贴的传统价值。因此,政府和企业必须基于完善的保护机制,根据阳新布贴的特点和价值制定合理的发展规划,聘请专业人才参与阳新布贴的发展规划、市场营销、产品设计,并采取措施提高人们的非物质文化遗产保护意识,才能推动阳新布贴得到更好地传承和利用。

With the development of society and the improvement of living standards,the cultural products in the market are diverse,but the intangible cultural heritage of handicrafts with precious traditional cultural values has repeatedly hit the wall in the cultural market.Yangxin cloth sticker is one of them.Due to its inadequate protection mechanism,unreasonable product development planning,lack of professional talents and general protection awareness,Yangxin cloth sticker cannot meet the needs of consumption in the market.However,blindly adapting to the market to transform and innovate Yangxin cloth...