期刊论文

Investigation and research on the consumption behavior of Chinese residents＇ grain and oil products

中文

粮食与饲料工业

1003-6202

2017

4

7-11

10.7633/j.issn.1003-6202.2017.04.002

2015年国家行业公益性专项“粮食产后损失浪费调查及评估技术研究”（项目编号:201513004-3）；

本校为第一机构

基于2016年对全国消费者粮油产品消费认知与需求的问卷调查数据,利用交叉分析方法对消费者购买粮油产品的消费行为进行了研究。结果表明:消费者主要购买粮油产品的地方在超市和菜市场;获取粮油信息的渠道主要来自电视、超市推荐和朋友言论;购买粮油产品的主要参考标准是产品的口感、价格、品牌与营养;消费者的学历、收入以及家庭属地都对购买粮油产品有显著影响。并以此提出了发展粮油电商、选准广告宣传以及抑制过度加工等建议。

Based on the survey data of consumers' cognition and demand of grain and oil products in China in 2016, the consumption behavior of consumers' purchase of grain and oil products was analyzed by means of cross analysis.The results showed that main consumers bought grain and oil products in supermarkets and markets;acquisition of grain and oils information channel mainly from television, supermarkets recommendation and friends;the main reference standards for the purchase of grain and oil products were the taste, price, brand and nutrition of the product;consumer's education, income and family p...