Changes in consumer groups,changes in the aesthetic environment and changes in the media environment have brought challenges to Guangzhou’s well-established catering brands and also brought new opportunities.This article analyzes the current status of visual design of Guangzhou’s long-established catering brands,and proposes innovative design strategies:scientifically and rationally upgrade the brand’s visual image based on the investigation and demonstration of the brand’s original accumulation,integrating regional cultural concepts and di...
