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From salesman to the business personnel, and then to the new-type marketer - Watching the modern marketing revolution

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成果类型:
期刊论文
作者:
Gu Qiao;Wang Wenqing
作者机构:
[Gu Qiao] Wuhan Polytech Univ, Econ & Management Coll, Wuhan 430023, Peoples R China.
语种:
英文
关键词:
marketing;marketing personnel;marketing innovation
期刊:
PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II
年:
2007
页码:
1351-1354
机构署名:
本校为第一机构
院系归属:
经济学院
摘要:
With economic environment riped and perfect day by day, the marketing idea and means of marketing in China have changed very greatly during short 20 years. This text will adopt to analyze these modern marketing innovation happenings in China by stating to the change of marketing...

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