期刊论文

Research on the marketing strategies of Henan Province's agricultural products from the perspective of rural tourism

中文

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1673-0208

2014

23

8-9+12

乡村旅游视角下的湖北省农产品营销策略研究14D040； 湖北省教育厅人文社科重点项目；

本校为第一机构

以乡村旅游为视角,通过对河南省具有代表性的乡村旅游景区进行问卷调查,研究了在当前经济高速发展时代应如何使农产品满足旅游者多样化的、个性化的需求,同时又能更好地促进农产品销售,提高农村经济效益。

This paper is based on the perspective of rural tourism,through investigating the representative rural tourist attractions in Henan Province, has studied how to make agricultural products meet diverse and personalized demands of tourists in the current era of rapid economic development and promote the marketing of agricultur...