In this paper, the authors explain character and system of product innovation. Although product innovation could accumulate the core technology and management experience, increase enterprises' abilities of rapid reaction and rapid transaction, help enterprises to form active enterprises culture, it is not a easy thing to do better in the this process. So the paper discusses on the problem of product innovation-most of product developing process is one-way mode of operation. The result of product innovation will lead the new consumption tendency, destroy the old market situation and gain the ne...
