期刊论文

Study on the Characteristics and Promotion Strategies of Grain Online Retail in China

中文

黑龙江农业科学

1002-2767

2020

3

81-86

10.11942/j.issn1002-2767.2020.03.0081

17Q101:湖北省教育厅人文社会科学研究项目 17YJC790144:教育部人文社会科学研究项目 2019225:博士科研启动基金

本校为第一机构

发展粮食网络零售新业态是促进粮食产业发展与转型升级的重要途径。为促进我国粮食网络零售业的发展,从粮食网络零售规模、网络零售模式和平台、网络零售优势等方面阐述了我国粮食网络零售的整体现状。以粮食最大品类大米为例,从国内最大的C2C平台淘宝网采集数据,对我国粮食网络零售的品牌分布、产品偏好、消费反馈、市场区域结构、营销特色等方面特征进行了深入分析,最后从网站建设、营销管理、产品创新和品牌打造方面提出针对性的建议。

To develop the new format of grain online retail is an important way to promote the development and transformation and upgrading of grain industry.In order to promote China′s grain online retail,the overall status of grain online retail in China was expounded from the aspects of grain online retail scale,mode and platform,and retail advantages.Taking the rice which was the largest grain category as an example,based on the collected data from taobao.com,the largest C2C platform in China,the characteristics of grain online retail were analyzed f...