期刊论文

Exploration on the Blended Teaching Practice of the Advertising Investigation and Analysis Course Based on BOPPPS

中文

科教文汇(下旬刊)

1672-7894

2023

17

63-65

10.16871/j.cnki.kjwh.2023.17.017

武汉轻工大学国际合作办学和留学生教学研究项目“基于BOPPPS的广告学专业课程混合式教学模式研究”(项目编号:XG2021005)。

本校为第一机构

在教育信息化建设背景下,广告学专业课程的传统教学实践面临现实困境,主要问题有:分组作业如何均衡配置成员;团队实践如何规避“搭便车”行为;混合式教学如何高效分配教学时间;教学互动如何有效跨越“最近发展区”。以“广告调查与分...展开更多 在教育信息化建设背景下,广告学专业课程的传统教学实践面临现实困境,主要问题有:分组作业如何均衡配置成员;团队实践如何规避“搭便车”行为;混合式教学如何高效分配教学时间;教学互动如何有效跨越“最近发展区”。以“广告调查与分析”课程专题教学实践为例,探索BOPPPS模型在广告学专业课程混合式教学中的融合应用,以提升课程教学效果,促进学生高阶思...

In the context of education informatization,the traditional teaching practice of advertising professional courses is facing a real dilemma,which is prominently reflected in how to allocate members in a balanced manner for group assignments,how to avoid“free-riding”behav...MORE In the context of education informatization,the traditional teaching practice of advertising professional courses is facing a real dilemma,which is prominently reflected in how to allocate members in a balanced manner for group assignments,how to avoid“free-riding”beh...