Rice-crayfish coculture systems (RCSs) have been widely promoted in China as an efficient circular agriculture model that can simultaneously improve rice quality, raise the efficiency of utilization of resources, and increase farmers' incomes. However, the herd behavior of farmers in the adoption of the rice-crayfish coculture system warrants more attention, as the rational adoption of this system by farmers is a prerequisite for achieving the above objectives. This paper analyses the formation mechanism of farmers' herd behavior based on information cascade theory. Using micro-survey data fro...