会议名称：
Management Challenges in a Global World vol.III
会议时间：
2007-01-01
会议地点：
Wuhan,China
会议论文集名称：
Management Challenges in a Global World vol.III
关键词：
the Yangtze Three Gorges tourism;coordination and management;tourism individual;tourism organization
摘要：
With the development of the Yangtze Three Gorges tourism, many unharmonious problems occur gradually, It is urgent to solve these problems so that the Yangtze Three Gorges tourism can develop in a sustainable and healthy manner. The healthy and harmonious development of the Yangtze Three Gorges tourism is highly related with the successful coordination and management among the correlated tourism individuals, and between the correlated tourism individual and the correlated tourism organization. Therefore this requires us to find solutions for the existing problems and conflicts among them.
会议名称：
Management Challenges in a Global World vol.I
会议时间：
2007-01-01
会议地点：
Wuhan,China
会议论文集名称：
Management Challenges in a Global World vol.I
关键词：
the Yangtze cruise industry;tourism e-commerce;strategy
摘要：
Tourism e-commerce is the integrated combination of electronic and tourism commerce, providing through internet tour products and service which meet the market demand. In this strategy the internet is the approach, and the tourism commerce activity is the core. However, as far as the present status of the Yangtze cruising products is concerned, there are some serious problems in the process of developing the on-line marketing for tourism, this has not only hindered the implementation of the tourism e-commerce on the Yangtze cruising products, but also restrained the development of the Yangtze cruise industry. This paper takes the tourism website owned by the biggest cruise ship corporation (CCOTC) on the Yangtze River as an example, and has studied the advantage and approach for the Yangtze cruise industry to develop the tourism e-commerce and proposed some relevant strategies.
