期刊：
PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE ON CONSTRUCTION & REAL ESTATE MANAGEMENT, VOLS 1 AND 2,2008年:1194-1197
作者机构：
[Cheng Congxi; Lei Yinsheng] Wuhan Polytech Univ, Dept Econ & Management, Wuhan, Peoples R China.
会议名称：
2008 International Conference on Construction & Real Estate Management(2008 建设与房地产管理国际会议)论文集
会议时间：
2008-10-04
会议地点：
加拿大
会议论文集名称：
2008 International Conference on Construction & Real Estate Management(2008 建设与房地产管理国际会议)论文集论文集
关键词：
real estate;brand;local real estate enterprises;Vanke;HFST
摘要：
In the real estate market of Wuhan, the outside real estate brands such as Vanke (China Vanke CO., LTD.) have already become leading brands and the strong force in the market, while the brands of local real estate enterprises, with a few exceptions such as HFST (Hubei Fuxing Science and Technology CO., LTD), are lagging behind. Facing the escalation of market competition and the impact of the outside brands, if Wuhan's local real estate enterprises want to occupy a place in the fierce brand competition, they should actively learn from the successful outside brands such as Vanke and the strong local brands such as HFST. At the same time, they should exert the superiority of resources owned by themselves, strengthen brand building from the following aspects: 'establishing the brand base by the prominent quality, building up the brand image by relationship marketing, supporting the brand positioning by project positioning, creating the brand personality by core values, molding the brand by focusing on the connotation of brand, focusing on the application of sub-brand strategy. Only by doing so, can Wuhan's real estate industry keep a sustainable and healthy development.
会议名称：
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)
会议时间：
2008-10-26
会议地点：
武汉
会议论文集名称：
第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)论文集
关键词：
Internet marketing;Innovation;Strategy
摘要：
At present, the hotel industry has become one of the most energetic and potential industries of China. Developing internet marketing capabilities is the strategic consideration for the hotel industry to optimize its customer source market and deliver innovative products. It is also a necessity for the hotel industry to participate in the market competition, achieve sustainable development and establish the hotel brand awareness. Developing hotel marketing capabilities through internet has already become the new content of the competitive environment. However, looking at the current situation of internet marketing of China's hotel industry, many problems can be pointed out. Aiming at these problems, this paper adopts the methods of induction and system analysis, and, has explained the current situation of internet marketing of China's hotel industry. The necessity of and existing problems in developing internet marketing capabilities of China's hotel industry have been analyzed, and corresponding innovation strategies have been proposed. Finally a conclusion has been presented in the end.
会议名称：
The 15th International Conference on Industrial Engineering and Engineering Management(IE&EM'2008)(第十五届工业工程与工程管理国际学术会议暨中国机械工程学会第11次工业工程年会)
会议时间：
2008-09-20
会议地点：
郑州
会议论文集名称：
The 15th International Conference on Industrial Engineering and Engineering Management(IE&EM'2008)(第十五届工业工程与工程管理国际学术会议暨中国机械工程学会第11次工业工程年会)论文集
关键词：
Inventory Competition;Distribution System;Game Theory
摘要：
The issue of buyer-seller relationship in supply-chain management research is increasingly becoming critical. Global competition and maturing domestic markets have driven supply-chain members to re-assess their distribution techniques to remain competitive in the market. Firms need inventory replenishment systems that enhance customer service and reduce inventory costs as well. Considering a supply chain involving a manufacturer and an independent retailer, the manufacturer distributes her product to the end consumer through the independent retailer as well as through her direct channel. With the tools of a game theoretic model, the necessary conditions for a manufacturer are established to undercut a retailer's order and it shows that a manufacturer may deny the retailer of inventory even when the capacity is ample. It shows that there can be an equilibrium in the capacitated game where a manufacturer might not use the entire capacity and still deny a retailer inventory. Further, the related inventory problems from multi-stage inventory models and the fields of reverse logistics are discussed. Finally, with issues for future research and a synthesis of available supply chain management, the instructional direction for relaxing some of the involved assumptions in this paper is proposed.
摘要：
With economic environment riped and perfect day by day, the marketing idea and means of marketing in China have changed very greatly during short 20 years. This text will adopt to analyze these modern marketing innovation happenings in China by stating to the change of marketing personnel's call from different tinies.
期刊：
ISMOT'07: Proceedings of the Fifth International Symposium on Management of Technology, Vols 1 and 2: MANAGING TOTAL INNOVATION AND OPEN INNOVATION IN THE 21ST CENTURY,2007年:1435-1438
摘要：
In this paper, the authors explain character and system of product innovation. Although product innovation could accumulate the core technology and management experience, increase enterprises' abilities of rapid reaction and rapid transaction, help enterprises to form active enterprises culture, it is not a easy thing to do better in the this process. So the paper discusses on the problem of product innovation-most of product developing process is one-way mode of operation. The result of product innovation will lead the new consumption tendency, destroy the old market situation and gain the new market profits, which is one of the best ways for enterprises to gain profits. According to characters of the flow of knowledge in these stages, we put forward to implement knowledge management audit strategy, knowledge map strategy and knowledge patent strategy at each stage that enable enterprises to develop highquality products quickly and accurately to meet market needs and obtain higher return on knowledge.
摘要：
<正>所谓商业地产（Business Real Es- tate）,是房地产类别中按照用途划分用于商业用途的房地产品,也就是说这类房地产品的开发目的不是用于居住或其他,而是供商业活动使用。商业房地产范围很广,包括商场（购物中心等）、专业市场、娱乐场所、休闲性场所和各类消费场所的商业物业的开发与经营。
摘要：
This paper constructs a revised technological innovation ability evaluation index system based on analyzing the content of regional technological innovation ability, and 14 factors are selected as the evaluation indexes, then this study extends a quantitative evaluation and analyzes the technological innovation ability of Hubei Province through using the factor analysis method. The research result indicates that the technological innovation ability of Hubei Province has been overall above the average level nationwide while the contribution resulting from fewer leading factors needs to be improved. Finally, it proposes some countermeasures and suggestions for further improvement.
关键词：
user innovation;toolkit for user innovation;combined model of TAM and TTF
摘要：
Focusing oil the user innovation toolkits, this article analyzes the toolkit utilization based oil the combined model of technology acceptance (TAM) and task-technology fit (TTF) first, and then summarizes three characteristics that successful toolkits for user innovation should have, including user-friendly, appropriate design space and high level of flexibility. For helping the manufacturers develop toolkits successfully, this article also puts forward some suggestions oil toolkits development further.
